To provide students with insight into e-commerce and related issues, and to equip them with a framework for interpreting this kind of distribution formula.
“process of selling goods, services and information at a distance where both parties interact electronically for either part or all of the transaction, using computers, web-tvs or other devices to establish a connection between people who are physically distant” (Ottimo, 2000).
Business to Business (B2B)
Online transactions between two or more companies.
Business to Comsumer (B2C)
Online transactions between companies and consumers.
Consumer to Consumer (C2C)
Transactions between one consumer and another using sites specially created and run by businesses.
Advantages for customer
Advantages for business
Customer loyalty linked to impossibility of “face to face” contact.